Wakefern Food Corporation

 Project Overview

I spearheaded the development of a comprehensive scheduling tool that incorporated features like the In-Store Checklist, In-Store Pickup, and Client Delivery. The tool’s design was meticulously crafted using a User-Centered Design (UCD) approach.

Your Role & Process

Creating Engaging UX Designs

• Designing Conversational Experiences: Designed multimodal conversational experiences aligned with business objectives and technical constraints.

• User Research: Conducted interviews, surveys, and usability tests to gather insights into user needs and preferences.

• Prototyping: Developed low-fidelity and high-fidelity prototypes using Figma to visualize UI and interaction flows.

• Design Iterations: Led design sprints, collaborating with developers, product managers, and stakeholders to refine designs based on feedback.

Usability and Accessibility Support

• Testing for Accessibility: Conducted regular accessibility testing to ensure compliance with WCAG A/AA/AAA levels.

• Incorporating Feedback: Iterated designs based on input from accessibility experts and users with disabilities.

• Ensuring Compatibility: Ensured design elements were compatible with assistive technologies such as screen readers.

Results and Impact

• Enhanced User Engagement: Achieved a 25% increase in user engagement and improved user satisfaction.

• Improved Accessibility: Ensured usability by a diverse range of users, including those with disabilities, leading to positive user feedback.

• Meeting Business Objectives: Successfully aligned final designs with business goals and technical requirements, contributing to overall project success.